Up And Up Festival: Cash Cash To Headline First-Ever Fan Sourced Festival From Monster Energy & Outbreak Presents In October; Story Behind The Festival Up Now On Pollstar‏

At the crossroads of music and tech, Monster Energy and Outbreak Presents have announced today, Wednesday, July 20 they will present the first-ever fan-sourced music festival, billed as the UP AND UP FESTIVAL–Powered by Tilt, this fall. EDM breakout stars CASH CASH will headline the landmark event which gives four colleges in the Pacific NorthwestUniversity of Washington, Washington State University, Oregon State University and University of Oregon–the chance to get a real world, tech, marketing and music experience. The pre-sale for the UP AND UP FESTIVALpowered by Tilt–starts today, Wednesday, July 20 10:00 AM PT at: www.tilt4monsteroutbreak.com.

Read the story behind the UP AND UP FESTIVAL on POLLSTAR.com today, Wednesday, July 20 (here).

Starting Wednesday, July 20, the competition begins at www.tilt4monsteroutbreak.com. The first campus to sell 750 tickets will bring the UP AND UP FESTIVAL to their city at a local venue. The exact fall date and location of the UP AND UP FESTIVAL will be revealed when the challenge is completed. All money generated from colleges that do not win will be refunded.

“This fall, we have time for one more show in the Pacific Northwest area. Instead of just picking the city we want to play, we thought it would be a cool idea to ask our fans which city they want. We felt this would make a more memorable night since we’re giving our listeners the power to decide!”  –CASH CASH

Watch CASH CASH‘s have UP AND UP FESTIVAL announcement video (here)


Monster Energy Outbreak Presents the ‘UP & UP Festival” in October 2016 powered by Tilt. First school to pre-sell 750 tickets using the Tilt platform will have Cash Cash perform live in their city.

The UP AND UP FESTIVAL–Powered by Tilt, is more than just a festival; it’s geared around the concept of fan-sourcing as students band together to compete against rival colleges for a multi-artist music festival in their city. The students feel a sense of ownership and camaraderie–not on the field, but online with a big party at the end.

“We make decisions on over 100 shows in North America throughout the year,” explains Steven Ljubicic, General Manager at Outbreak Presents. “The fans will decide this one–all via Facebook and Tilt.”

“Tilt brings opportunities like this to life, adds James Beshara, Tilt CEO and co-founder. “Every person who buys a ticket has skin in the game and will feel personally responsible for bringing Cash Cash to their school. Fan-sourced concerts could be the future of touring and how shows are determined in years to come. It’s awesome to see a brand like Monster Energy at the front of it all.”

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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