Can you talk to us more about your single “Switchboard Operator”?
“Switchboard Operator” is the first single taken from our new album, “My Own Company”, which came out in June. It tells the tale of a paranoid neurotic breakdown following an inappropriate use of social media at work.
Did any events in particular inspire you to write this song?
The chorus was inspired by the man that hands out the evening standard, you know when he shouts/ sings “evening standard “, that turned into “because the industry standards have brought us to our knees” for the chorus …. The rest was inspired by an accidental wrong number text communication and the crippling anxiety that followed when I realised who I had sent the message to!
How was the video filming experience?
Tinge Krishnan, the director, really put me through the paces!I turned up not knowing what was in store but after some initial trepidation did some good raving. I think dancing to your own internal soundtrack whilst on theTube is something many people have thought about doing. London can have that effect. It’s so impersonal on one hand but on the other hand, utterly individual. I imagine I could skip across London Bridge in a tutu and a bowler hat singing Rocking In The Free World and no-one would bat an eyelid!
The single comes off your new album My Own Company – what’s the story behind the title?
It is both isolationist and corporate.These are the themes that emerged creating the music.
How was the recording and writing process?
The album was mainly recorded in studios in London and Brighton, a school for a children’s choir, a church for a Gregorian choir and a pub. Writing it was like taking a weird prolonged drug,we all went through the spectrum of emotions before arriving at our zen like corporate state today.
What led you to write an album about mass consumerism and media bombardment?
It’s a massive part of everyone’s lives right now. Our choices are increasingly dominated by mass consumerism and media bombardment and it felt pertinent to hold a mirror to it in an attempt to find a space to be human.
On what particular aspects did you guys focus?
The themes on the album explore debt, binge drinking, social media anxiety, wage slavery, unemployment, and computer game addiction. The record hops about a bit in style and mood but it tells a very cohesive story.
You’ve worked with some impressive names in the past – how did you come to work with them?
Yeah, I worked under the wing of Cocteau Twins’ Robin Guthrie in his studio.There was a steady stream of great artists that would come and record and write there.
What did they bring to the table?
Structure and professionalism were the most important things to pick up rather surprisingly. If you spend any amount of time around people you admire, you can’t help but absorb their working practices but over the years I developed my own preferred way of working.
Any plans to hit the road?
We are drawing up plans to do a UK and European tour early next year.
What else is happening next in Polsky’s world?
We have another couple of singles to be released from My Own Company in the coming months along with a new video so keep an eye on our Facebook and Twitter profiles for all the new stuff we’re working on.