The official music video for “Priceless” from Canadian electronic musiciansMSTRKRFT made its premiere today, July 6, onNYLON. The lyric video takes on the form of distorted images brought together to reflect seamlessly the chaotic nature of a track rooted in punk tonnage. Entirely in black and white, with combat references, the video effectively brings together the aesthetics of electronic music meeting punk. Watch the music video in full here: https://youtu.be/XR8CYlvaczI .
“Priceless”–which features Sonny Kay of The VSS–will appear on MSTRKRFT‘s third album (and first in seven years) OPERATOR, set for release July 22 on Last Gang Records. Says NYLON‘s Dani Deahl (7/6), “It’s a testament to years of a carefully curated arsenal of hardware and synths, a journey that saw them not only try to accurately represent where they were sonically, but figure out how to replicate it during a live performance. The result was a mad scientist’s lab of equipment, with a spaghetti-like sea of cables connecting stacks of 808s, 909s, and other apparatus (seen dynamically at work in the video for “Party Line”). …As an album, Operator is jarringly different from MSTRKRFT’s other releases. It’s dark, industrial, and post-punk with elements of electro mixed in, lending a dystopian feel to a very raw soundscape. “
Both the physical and digital pre-order for OPERATOR are available now here.