After making noise in the music scene with her debut EP Fear No Evil in May 2015 on Vintage Lion Records, Dallas-based electro-pop artist LEV caught the attention of international record label and music agency DEFDISCO, ultimately signing with the British label in May 2016. The fourth artist to sign with DEFDISCO for label representation in the U.S., LEV’s infectious lyrics alongside dreamy synths and booming beats serve as a formidable nod to ’70s disco and ’80s synth-pop. LEV is set to release her debut LP later this year. Additional details to be announced.
“This new record has great potential,” said Cliff Simms, the Dallas-based DEFDISCO VP of Creative Services. “The quality of the songwriting is superb and her overall vibe is really cool. We felt DEFDISCO could help take LEV to a new level and develop her career further. Offering LEV a record deal was one of the easiest decisions we’ve had to make.”
Raised in the East Texas town of Tyler, LEV escaped her small town life by singing artists she aspired to be like the Bee Gees, Blondie and St. Lucia, along with artists such as Fleetwood Mac and The Verve. LEV, the electro-pop alter ego of singer-songwriter Holly Peyton meaning “Lion” in Czech, showcased strong songwriting skills on her debut EP Fear No Evil, a set of five tracks highlighting her sensual vocals alongside Matt Trimble (Goodnight Ned) on drums and multi-instrumentalist Eric Neal (Fishing for Comets) on keys, electric and bass guitar, as well as violin. Produced by Neal and mixed by engineer Dave Castell (Blue October/ The Toadies/Bowling for Soup), LEV’s impressive debut release was recorded at Dallas’ Sundquist Studio with additional engineering from Paul Williams and mastering by Brian Lucey of Magic Garden Mastering (Black Keys/The Arctic Monkeys/Grace Potter/Chet Faker).
Years ago singer-songwriter Holly Peyton was in discussions about a record deal in Nashville when she realized that were trying to mold her into the perfect pop-country star. Looking up to legendary musicians such as the Human League, David Bowie, Depeche Mode, and Gary Numan, all hailing from the U.K. where ’80s synth was born, LEV decided to stick to her guns and walk away. After success as a solo artist, she eventually signed a deal with a U.K.-based label, a path she felt would be a fit for her unique synth-pop sound and the artist was pleasantly surprised to hear that Englishman Cliff Simms, DEFDISCO’s VP of Creative Services, had set up shop in Dallas.
“As an ’80s electro-pop artist, it’s always been a dream of mine to find a U.K. label that represents the U.S. as well,” said Peyton. “The U.K. is where synth pop was born, so to be involved with such a well-rounded label is humbling. DEFDISCO has recognized the music scene in the DFW area, and I’m so honored to be represented and to be a part of the movement happening here.”
As Simms told the Dallas Observer in his recent interview, Dallas is “the world’s best-kept secret, as far as creativity is concerned.”
Additional details to be announced with the release of LEV’s sophomore record on DEFDISCO later this year. In the meantime, you can keep up with her on Facebook, Instagram and Twitter, or visit her website www.levthemusic.com for more information.