AmatrArt have released the video for their recent single Soft Skin.
The video dropped in perfect time for their launch show on 29th April at The Hug and Pint in Glasgow and was premiered by the wonderful folks at Clash. The video is now available to watch on the band’s YouTube channel.
The video completes a successful few months for the band who have picked up a well of support around the release of their double a-side single Mirror / Soft Skin. Mirror was first aired by Vic Galloway on his BBC Radio Scotland show with Soft Skin making it’s debut on Crack In The Road. Both tracks are now available to stream from the embed below or on the ABoF Soundcloud page.
Subversively playing with the indie/electro dynamic, AmatrArt have carefully constructed a sound that embraces the immediacy of indie-pop, allied to a distinctively high brow ambient sound, all unified by the dreamy Mark Hollis (Talk Talk) style vocals produced by Jonathan Mullen.
Soft Skin offers a perfect example of the talent AmatrArt possess despite their young age. Encapsulating the electronica intricacies of Kid A era Radiohead, Soft Skin kicks off with the alluring sounds of synth straddling chiming guitar, while singer Mullen shows off his vocal range, the verses delivered flawlessly, as the mix between his and the rest of the bands punctuated choral vocals help to create an almost overwhelming effect.
Mirror, which opens with a sweeping synth and heavily reverbed guitar, is a song of self-reflection with the protagonist questioning his decisions, before summing up with the line “where did I go wrong?”. A rasping guitar riff emanates throughout the chorus followed by a searing solo, as the song builds and builds before coming to a crashing end.
Having known each other and played music together from a young age Jonathan Mullen (Vocals & Guitar), Josh McGeechan (Guitar) and Niall Jootun (Bass) formed AmatrArt after a series of jams and bedroom recordings. Completing the line up with Niall Morris (Samples/Synths) and Lewis Orr (Drums) the band have gone onto produce as sound that sits somewhere between contemporary acts such as alt-J, Dutch Uncles and Nothing But Thieves. Having already played the T Break Stage at T in the Park last year, as well as picking up support from the likes of BBC Radio Scotland, Scotland on Sunday, The Herald and Clash, AmatrArt are hoping to continue to pierce the public stream of consciousness with their affecting sound. You can catch the band’s launch show on Friday 29th April at The Hug and Pint in Glasgow.
Mirror/Soft Skin is out now via Bloc+ Music and is available to buy digitally on iTunes or stream on Spotify.