Kicking off our new series of weekly premieres, we have teamed up with the mysterious and very conceptual duo King Complex for the premiere of their haunting and awesome video for their single “Made In America.”
“Made In America” is a brutally honest video, directed by Robin Cowie (Blair Witch Project), that takes aim at the epidemic of gun violence in the USA. As newsreel footage and newspaper clippings of mass shootings splatter across the screen the lyrics address the violent obsession. “You made me a killer, the touch of a trigger and my face in the magazine.” Visually, it is as fiery and scathing as the message of the song, but there is also a simple beauty within that compliments the madness. A lone ballerina strides across the screen and breaks up the intensity, a welcome sense of restraint in an otherwise crazy world.
The trajectory of King Complex is similar to many duo artists that have emerged in recent years. The artists behind King Complex, Bracher Brown and Cody Doss, were brought up and trained as musicians and songwriters. Their game was changed while waiting in line at Bonnaroo 2013 to see Paul McCartney when Bracher overheard someone gushing about Pretty Lights. It would be seeing the Pretty Lights show that night, and realizing the boundless creativity in electronic music, that awakened the entity that is King Complex.
King Complex is an intrepid project that recontextualizes organic instrumentation and pop compositional approaches with the daring innovations currently happening in electronic music, including adventurous arrangements, bold textures, and rugged beats. Their first single, “Made In America,” examines the deification of criminals by the media through exploring how often in pop culture criminals and rock stars vie for the same cover story real estate. The scathing lyrical statement goes down easy, offset by raw beats, filthy ambience, hooky glam-rock guitars, ominously soulful vocal refrains, and gorgeous soaring lead vocals.