Jack White and Detroit Tigers second baseman and four-time baseball All-Star Ian Kinsler are now co-investors and co-partners with founder Ben Jenkins in the independent sporting goods company, Warstic. Founded in 2011 by Dallas-based designer, entrepreneur, and former minor league baseball player Jenkins, Warstic designs Pro Grade wood and metal bats, gear and lifestyle apparel for baseball and softball players of any age who appreciate not only quality craftsmanship but unique design.
“I discovered the Warstic company through my love of design,” says White. “I was drawn to what Ben Jenkins was doing at Warstic by the simplicity and harshness of the designs. Most baseball bats and equipment in the sports world do not impress me much, but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals. This can be accomplished not only through form following function, but also to bring in outsider ideas into the zone of athletics steeped in history and sometimes bogged down by its own weight. Warstic is incredibly inspiring to me in this fashion, and I think we can make beautiful objects for not only professionals, but also young children just beginning to understand how important the tools of the trade are to their passion for competition.”
“I was drawn to Warstic not only by its uncompromising quality but also what it represents,” says Kinsler. “Ben and the team truly believe that a bat should be more than just a bat – it can be a tool, an attitude and at the same time, a personalized representation of who you are as an athlete. Nowadays, substance and style play a big role in baseball, but it’s tough to get both. Warstic has managed to combine the two, allowing pros and kids alike to be on the same team – all playing with a fresh and relentlessly confident approach to the game.”
Warstic offers American Ash, Maple, and Birch wood and metal bats, each uniquely emblazoned with the trademark Warstripe emblem branded into every bat. With a bold but minimal approach to performance design, they are turning the heads of baseball All- Stars and MVPs alike who are looking for not just top performance, but also a new aesthetic that stands apart from the norm. Ian Kinsler himself made history this year in his first official big league game of 2016 holding a Black on Black Maple Warstic with Gold embellishments. Kinsler collected not only the first official Warstic base hit but also its first home run, and his early spring training and opening week stats speak for themselves: He loves the bats. With Kinsler as the lead player, Warstic is currently hand selecting a team of Pro players that truly embody the warrior spirit of their brand and its lifestyle.
“Warstic is not trying to be for everyone,” says Ben Jenkins, “and it’s about more than sports. The concept of balance is crucial to everything we do. Ian is a great representation of what our brand is about on the player side and I’m excited to have his experience, knowledge, talent, and work ethic on our team. On the other side, Jack represents our love and appreciation of sports as fans, of not just making things, but our willingness to make new things that have never been seen before. We are excited to have not only his support but also his tenacious appetite for pushing the boundaries of art, even within sports. That, after all, is what Warstic is about.”