INTERVIEW: Rare Futures

Pic by Clay Lancaster

Hi guys, welcome to VENTS! How have you been?
The band’s been doing great! Thanks for having me! 

Can you talk to us more about your latest single “The Pressure”?
‘The Pressure’ actually wasn’t meant to be the first single, it just found it’s way to the front of the line because we had a stop-motion video already made for it that we had worked on a long time. We knew the video was a great tool to make a splash with the new name and in retrospect, it was a solid first song to introduce people to the new album’s overall vibe.

Did any event in particular inspire you to write this song?
It wasn’t necessarily inspired by one particular event, more an overall lesson I felt like I kept learning about persevering through trying relationships for the sake of the bigger picture. The song is about taking a step back from a situation in order to recognize the core of the issue and how you might be contributing to the negativity of it.

Who came up with the idea for the stop motion concept?
I came up with a few of the main pillars for the space man adventure story based around visual parts in the song and then Justin Burgos from Rough N’ Tumble Productions and I refined and tweaked the story together from there. Justin deserves so much credit for how hard he and his team worked to bring the story to life and essentially on a shoe-string budget. 

How was the filming experience?
Once we finalized and storyboarded the video for ‘The Pressure’ Justin Burgos and the Rough N’ Tumble Productions team then filmed it all over the span of almost a year and a half in Justin’s garage in Portland, Oregon. Everything you see in the video is pretty much fully organic, from using all recycled and found materials to every little zoom or special effect. It’s amazing what they were able to do considering this is Justin’s first full-length video undertaking.

The single comes off your new album This Is Your Brain On Love – what’s the story behind the title?
The album’s title originally started as a joke reference to the “this is your brain on drugs” ads that us 90’s kids grew up watching, but the more I thought about how it actually fit into the themes of the record, the more the title stuck with me.  I had a few other alternate album titles floating around in my mind but ‘This Is Your Brain On Love’ is the one I just naturally kept coming back to because at the heart of every song, the lyrics come from a place of love and honesty and that’s the thread that ties the whole album together and gives the title personal meaning for me.  

How was the recording and writing process?
The process of ‘This Is Your Brain on Love’ coming to life was spread over the span of about almost 5 years between composing the songs, slowly recording them and my taking long stretches of time away from it to tour with a bunch of other bands. I wasn’t intending to take so much time between full-length albums, life just kinda happened that way. Most of the rhythm tracking was done in late 2012 with Marc J. Hudson (Against Me!, Saves The Day) at Rancho Recordo in Michigan, then I spent another year and a half working on the songs, recording the rest of the album in my apartment until mid-2014 when we wrapped the album’s mixing and mastering. Then I sat on the record for almost a year and a half trying to figure out what to do with it, ultimately deciding that independently releasing it was the best move in order to maintain the amount of creative control I wanted.

Besides the band’s name, what else has changed?
Not a whole lot, to be honest. The same heart still exists. A big reason for the name change is the band lineup has been in flux for a while and felt like it needed to be revamped into something fresh for me to move forward. For the most part, the core spirit of the songwriting approach and message remains pretty much the same, it’s just the next logical progression of the whole thing, cutting some of the fat and sharpening the edges of what already existed. 

Would you call this a departure from your previous albums and/or projects?
Not really a massive departure, more of a next step in the evolution of my songwriting and musical abilities. I’m proud of this record because I feel like it’s culmination of everything I’ve ever done in music. It feels like the truest, most unfiltered version of my musical personality and tastes.  

Would you say the whole album deals around the concept of love?
Yes, as I mentioned before, it’s the common thread that weaves throughout the record, it’s the foundation that all the songs are built upon. Love manifests itself in many ways and how we perceive it is all the difference. The album is attempting to be a reflection of that chaos, that love doesn’t show itself in one simple way, it can come in several different layers. It can be passionate, fulfilling, painful, obsessive, etc. Each song is coming from a slightly different perspective of love.

Any plans to hit the road?
Yes! I’m very excited that we’ll be hitting the road in May in support of my good friends, The Dear Hunter, and O’Brother. We’ll also be doing a few album release headlining shows on the east and west coasts in the summer. The hope is to tour quite a bit this year if all works out.

What else is happening next in Rare Futures’ world?
Coming up, we’ll be releasing a special ‘This Is Your Brain On Love’ vinyl package with multiple color variants through InTheClouds Records and we’ll also be releasing more videos and content down the line as well. We’re near completing a video for the second single, ‘This Is Your Future’ that will hopefully come out soon. There’s lots in the works behind-the-scenes! 

– Matt & Rare Futures

Watch here.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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