Alt-pop singer, Aiym, released her latest single, “You Must Be True,” an alluring song filled with fierce vocals and airy synths that are captivating and entrancing. Looming, soft choruses surround the gorgeous expression of love that erupts into a sonic storm above the clouds. “You Must Be True” is the third single from her upcoming Till Dawn EP, due out later this year and is now available on iTunes.
The pop seductress’ third single, “You Must Be True” continues to paint a breathtaking landscape of avant-garde pop. The track slowly fades in, immediately entrancing you with electric guitar licks and her soft, smoky voice as she opens with, “I see your silhouette up in the sky, it’s there over the mountain high.” The song steadily builds from a tender whisper to a thunderous melody and the breathtaking story of chasing true love unfolds. The percussion begins pounding harder as Aiym sings fervently, and an angelic chorus echoes her passionate call for love. With a determined hunt for her mysterious figure of affection, the narrative of desperation in yearning is a relatable tale of the gray areas of love. The growing frustration in her desirous pursuit becomes increasingly clear in this dramatic showcase of Aiym’s mountainous vocal range. Produced by Katsuya Sezaki and Dave Isaac, “You Must Be True” is a cinematic piece of pop perfection with lush imagery in the storytelling and instrumentation.
Originally from Kazakhstan, Aiym Almas fell in love with music as a child, when her parents brought back albums from traveling abroad. Pop classics like Whitney Houston, Mariah Carey, and Michael Jackson inspired her musical aspirations, and as she grew so did her love for American rock. Describing the first time she heard Led Zeppelin’s “Since I’ve Been Loving You” as a life-changing moment, Aiym naturally went on to fuse elements of pop and rock in her own music. Driven to create, she began by teaching herself how to play guitar, ukulele, and piano. Aiym then uprooted her life and pursued her dreams in London where she studied music there for several years. She relocated again to Los Angeles in 2013, where she furthered her education at the celebrated Musicians Institute. Collaborating with other artists and producing her own music, Aiym has played an impressive list of venues including, House of Blues, Howl at the Moon, Confession Night Club, as well as numerous venues in London.
Aiym continuously pushes the pop genre to new bounds, wowing fans with edgy elements of rock and her extraordinary vocal power. With an eclectic palate and a truly dynamic style in her approach to indie pop, anticipation for the delivery of Aiym’s Till Dawn EP perpetually rises. You can follow the latest news of the alternative pop artist at AiymAlmas.com and download “You Must Be True” on iTunes.