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OYINDA Premieres Self-Directed Music Video

Oyinda is making her directorial debut with her new music video for latest single, “Never Enough.”  PRESS HERE TO WATCH.

In her first-ever interview with i-D, the Nigerian and London raised singer-songwriter and producer expressed, “It was a lot of fun directing and bringing this video to life. Rather than a concept, there was an image; me lying in a circle of TVs. I started creating a treatment on Tumblr and I filled it with photos from my mood board in my studio, but the biggest inspiration was Beyoncé’s ‘Single Ladies’ video. The strength of that performance made me want to do a seamless piece too, but in my own way – a little imperfect with a hint of Sci-Fi.”

“Never Enough” begins with a thick, hypnotic pulling bass line that sets the tone for the single, which combines pop, alt-R&B and shoegaze elements, and was entirely self-produced by Oyinda with great aplomb. Today, the single was spun on Beats 1 in support of the new video, plus has been featured on KCRW and BBC Radio 1.

“Never Enough” is the follow up Oyinda‘s acclaimed debut EP, Before The Fall.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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