Today, FUTURE world premieres the music video for his latest smash single, “Low Life” [feat. The Weeknd], exclusively on MTV at 7:55pm ET/4:55pm PT. Make sure to tune in! Immediately afterwards, the visual goes wide online on VEVO at 8pm ET/5pm PT.
Set in an appropriately smoky abandoned house, FUTURE and The Weeknd turn up with energetic performances against an uncharacteristically gothic backdrop. It’s another big screen-worthy music video from the multiplatinum Atlanta hip-hop luminary. Earlier this afternoon, he personally teased the day’s impending premiere by taking over MTV’s Snapchat for three hours. He went on to air a 15-second clip on Instagram Music as well.
“Low Life” serves as the penultimate track on FUTURE’s recently released EVOL [Epic Records/A1/Freebandz]. Last month, the project bowed at #1 on Billboard’s Top 200 Albums Chart, making for his third consecutive #1 debut on the respective chart in less than seven months and cementing his place amongst hip-hop divinity.
Earlier this month, FUTURE appeared on Saturday Night Live for the first time. Not only did he spark up scorching performances of “March Madness” and “Low Life” joined by The Weeknd, but he also accompanied Academy Award®-nominee and host Jonah Hill during the monologue sketch. On a preview for the show, he remarked that the episode would be “Sensational.” It proved an understatement as he and Hill delivered a hilarious rendition of “Jumpman” together.
It still feels like the beginning for FUTURE. As always, this prolific musical force of nature is holed up in the lab cooking up even more music for release soon.
His dynasty will only grow in 2016.
Changing pop culture, the zeitgeist, and the game all at once, Future clawed his way to the top of hip-hop in 2015. He unleashed two unanimously acclaimed mixtapes, Beast Mode and 56 Nights, and seized #1 on the Billboard Top 200 with both the RIAA gold-certified DS2and his gold collaboration with Drake—What A Time To Be Alive. He conquered year-end lists from Rolling Stone, Complex, Spin, Noisey, NPR, and many more, living up to his nickname “Future Hendrix” by blasting rap quite literally to outer space. His smash singles “F*ck Up Some Commas” and “Where Ya At” [featuring Drake] went platinum, while “I Won” [featuring Kanye West] and “Honest” are gold. He performed show-stopping sets everywhere from ACL and HARD Festival to Jimmy Kimmel LIVE! He made his Saturday Night Live debut in 2016, performing with The Weeknd and joining Academy Award®-nominee Jonah Hill for sketches. He also headlined the sold out PURPLE REIGN TOUR across North America.
1. Ain’t No Time
2. In Her Mouth
4. Xanny Family
5. Lil Haiti Baby
6. Photo Copied
7. Seven Rings
8. Lie To Me
11.Fly Shit Only
For up to date information regarding FUTURE, please visit: