Albanian singer-songwriter Era Istrefi has signed to Ultra Music with her hit single “Bonbon.” Watch “Bon Bon” music video on YouTube
In the last two months “Bonbon” has taken the world by storm with more than 21 million streams on its official music video, and climbing up the Shazam, Spotify and iTunes charts in Europe. The buoyant, dance-pop ballad showcases Era’s dynamic vocal range and prowess for penning catchy, addictive lyrics.
Neser Managing Director Faton Shoshi reached the deal with Ultra’s Founder & President Patrick Moxey and B1’s Founder Wolfgang Boss. Moxey and Boss are respectively President of Electronic Music at Sony, and Executive Vice President and A&R at Sony Music International. Patrick Moxeystates “it’s exciting to start recording with the extraordinarily talented Era Istrefi and working with Neser Music, Kosovo’s #1 Media Group”. Wolfgang Boss states “Era is an exciting artist with her very own style and a clear artistic vision. We are very happy to cooperate with her and Neser Music on releasing her album through Sony Music International.” Ultra will be releasing Era Istrefi in the USA in collaboration with RCA Records.
The songstress first rose to fame in 2013 with the release of her debut single “Mani për money” which was quickly followed by similarly successful records “A po don” and “E dehun.” In 2014 Era won three Videofest awards (Albanian Music Awards), including “Best New Artist” for her work in 2013. Last year Era’s release “Njositi” gained worldwide traction with over a million views on YouTube in a week, and her release “Shumëpis” became an instant summer hit.