Toronto based Hard Rock band Last Bullet have released a music video for their new single “Sin“. Envisioned, edited and co-directed by frontman Bryan Fontez, “Sin” was filmed in the 24th floor attic of Toronto’s historical landmark the Fairmont Royal York Hotel (the 1929 built setting for Saw 5). The celebrity destination hotel, where Jim Morrison scratched his name in the same attic wall where the video was filmed, required the band carry all of their equipment up 700+ flights of stairs. Be sure to check out the Behind The Scenes / Making of video HERE.
In many ways the world has become a dark, cold and detached place to live. Prejudice, ignorance, materialism and a lack of empathy are beginning to divide us and cast a dark cloud over everything. “SIN” was written from a cynical but very realistic point of view, about all that is wrong with modern society. The metaphor and lyrical imagery depict not only a set of misguided values and priorities, but a life that is being manipulated by corporations, products, content and more. – Bryan Fontez