INTERVIEW: Flora Cash (@flora_cash)

Hi guys, welcome to VENTS! How have you been?

Hey VENTS! We’ve been very well. Lots of exciting stuff happening at the moment! Thanks for taking some time to get to know us.

Can you talk to us more about your latest single “For Someone”?

‘For Someone’ is one of those rare songs that speak to us as much as it speaks through us. By that we mean that we relate to the song as listeners as much as we relate to it as writers. For us the track is very bittersweet and speaks as much to our fears and anxieties as it does our hopes and dreams.

Did any event in particular inspire you to write this song?

No event in particular inspired the song but it was the first track we sat down and wrote after a very long summer road trip through Croatia, Kosovo and several other southern European countries. We think some of the feelings and experiences we had in those countries probably found some subconscious outlet in this track; not so much in the lyrics necessarily but the overall vibe of the track.

The single comes off your new album Can Summer Love Last Forever? – what’s the story behind the title?

The overarching theme of ‘Can Summer Love Last Forever?’ is the feeling of an intense love and passion that comes suddenly, out of nowhere and seems to have a very real and very near expiration date. The album explores, when listened to from track 1 to 7, the blissful beginning and usually inevitable decline of “summer love.”

How was the recording and writing process?

We wrote ‘For Someone’ (as we do all of our songs) together and without the involvement of anyone else. One of us worked more on the verses while the other worked more on the chorus/bridge but we both contributed pretty equally to the lyric writing.

The song was recorded in our small apartment in Stockholm with one Neumann TLM 102.

Has Stockholm (and Sweden in general) influenced your sound?

Stockholm has definitely darkened our sound a bit over the past year and a half… probably partially because it is literally very dark here during the winter months and also because there is something dark (but beautiful and alive) about this old city. Then there is also the influence from the music scene itself which is, frankly, world famous and demands quality… so that has definitely pushed us to be the best writers, singers, performers and producers we can be.

Soundcloud must have a special place in your hearts — does it still influence the band given the connection between the band and the platform?

SoundCloud will always be special to us. We met there because it provided a platform for relatively unknown artists to share their work with the world. Without that, it’s really hard to imagine how or when we would have met. Does it still influence us as artists like it did in those days? To be honest: no. But we still love the site.

Any plans to hit the road?

We’re in the process of planning several strings of shows here in Europe and after that: in the US. There’s a chance that we’ll decide to move back to the States sometime around August, so we’re planning some exciting things for around that time.

What’s happening next in Flora Cash’s world?

There will be another single from this new Mini-LP called “Pharaoh” and we super stoked to share that. We’ll be collaborating on the video with amazing Swedish production company Mohave and we’re really looking forward to making their very unique vision a part of the track. After that of course, there will be 5 other tracks from the Mini-LP coming when the release drops in March and honestly: we think (hope!) people will enjoy the rest of the album at least as much as they enjoy the first two singles.

Watch here

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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