Electronic-pop duo, Heiress to Atlas, have released a romantically whimsical video for their debut single, “Alien Boy”. An extraterrestrial quest for true love magnifies the message of their exploding single, immediately proving that Heiress to Atlas is here to stamp a mark on pop culture. “Alien Boy” is now available on iTunes and the video is streaming on YouTube.
As a fresh act in the Los Angeles music scene, Heiress To Atlas craft melodies of dance pop that instantly lifts spirits and provokes crowds to effortlessly move. Transporting listeners to another world, they released lead single, “Alien Boy,” with a playful video that captures the theme of love and longing. The single draws from the experience of instantly falling for someone, creating an idealistic concept of who they are and feeling truly foreign around a love interest. “I often feel like an alien around my crushes because I’m terrible at expressing my feelings,” lead singer, Vidya Sethu admits. Serving as the perfect visual companion to the single, the video finds Sethu as an extraterrestrial whose yearning for love prompts her to create a companion from a toy doll to realize her dreams of adoration. The single fuses elements of electronic and pop as Sethu’s gorgeous vocals drive the enchanting sounds of beat-maker and drummer, Marc Thomas. With a captivating hook and an absolutely addicting synth styling, “Alien Boy” resonates immediately, making it a real challenge to hold back from singing along. Marc Thomas and Andrew Kowalski directed the music video for “Alien Boy” which can be viewed on YouTube.
Vidya Sethu grew up in Singapore and always felt a pull to melodies, singing all the time, even before the age of three. Her passion for music led her to take vocal lessons, perform in choir and start her first band in high school. Initially attending Yale University, Sethu was miserable and decided to switch paths, leaving the east coast for California where she began auditing classes at Musicians Institute and then enrolled to pursue her passion for music. In May of 2014, Sethu connected with Marc Thomas through a Craigslist ad to form a band and the two clicked immediately with a mutual love for electronic pop. Citing influences in acts like Sia, Phantogram and Holychild, Heiress to Atlas craft pop gems with undeniable beats and rhythm. With a shared artistic vision and common interests, the pair has worked relentlessly, and in less than six months, wrote and produced their upcoming EP, Spark.
With Sethu’s sultry vocals and Thomas’ dreamy synth production, “Alien Boy” is a work of pop perfection that demonstrates the duo’s out of this world ingenuity. “Alien Boy” is the lead single off Heiress to Atlas’ upcoming Spark EP due out later this year. Download “Alien Boy” on iTunes now, watch the video on YouTube and learn more about the band at www.HeiressToAtlas.com.