BEATPORT, the global pulse of electronic music and culture, today (January 28) announced it is launching a version of its music service inThe Netherlands that is completely customized for the local interests of Dutch DJs, artists, and fans.
While BEATPORT is available in more than 220 countries across the globe, this is the first time both the product and content has focused on a specific country. This includes not only translating the entire site into Dutch, but also featuring locally relevant artists, music, news, and more across all Beatport properties, curated and operated by the Beatport team based in Amsterdam. The streaming service will be the first component to reflect this, followed by localized news next week, and by the store in the coming months.
“The Netherlands, and Amsterdam in particular, is a massively influential market with a rich and diverse history in the world of electronic music,” said BEATPORTPresident & CEO Greg Consiglio. “Many of the most popular DJs, festivals, and labels are based here, and the fans here are some of the most dedicated in the world. So it was an easy decision for us to launch our first localized expansion of BEATPORT here.”
The Netherlands has the highest number of registered users on BEATPORT per capita than any other country in the world, and also ranks in the top five per capita worldwide in both streaming activity and Beatport Store sales. Dutch DJs and labels also lead the way in both sales and streaming activity across the site. The country is home to some of the biggest and most popular electronic music festivals, such as Awakenings and Mysteryland, and every year hosts the industry’s largest conference–The Amsterdam Dance Event.
“Localizing services to a specific market increases traffic, engagement, and trust,” said Joost Geurts, Managing Director of BEATPORT Netherlands. “Not only can local labels and artists now better reach their hometown fans, but labels and artists from other regions interested in reaching Dutch music fans now also have a platform to do so in a more direct and meaningful way.”