ARIA Award-winning, platinum-selling pop artist Conrad Sewell, Avicii and Coca-Cola unveiled the iconic brand’s new anthem “Taste The Feeling” Tuesday in Paris, where Sewell was on hand to perform the new song live for media and VIP attendees. The song, recorded in December in Avicii’s studio in Sweden, is available worldwide as a free download now at Coca-Cola’s Music site HERE. Listen to a stream of “Taste The Feeling” now via YouTube HERE.
Music plays a key role in all of the brand’s newly revealed “Taste the Feeling” communications The Coca-Cola collaboration on “Taste The Feeling” marks a shift in the global brand’s marketing strategies as, for the first time, all Coke Trademark brands will unite under one global creative campaign. Sewell and Avicii’s new song serves as the “Taste the Feeling” campaign anthem. A first acoustic version by Sewell is being featured in various TV spots for the new campaign, including “Anthem”, and the lead single with Avicii will be released soon. Avicii also will produce additional versions of “Taste the Feeling” for Coke’s UEFA EURO 2016 and Rio 2016 Olympic Games campaigns later this year.
Pop-soul singer-songwriter Conrad Sewell released his debut EP ALL I KNOW last week via 300 Entertainment, and kicks off a U.S. tour this week with Jess Glynne. Sewell launched onto the music scene taking the world by storm in 2015 with his massive hit “Firestone” which he recorded with DJ and producer Kygo. That track, which has amassed over 350 million streams on Spotify, led to a record-breaking year for the music streaming service. Sewell delivers a stunning acoustic version of the worldwide hit song on his new EP. On ALL I KNOW Sewell collaborated with an all-star team of writers and producers including Jamie Hartman (Christina Aguilera, Joss Stone), Jay Kash (Maroon 5, One Directions), Brian Lee (Lady Gaga, Icona Pop) and Louis Bell. ALL I KNOW is available now at all digital retailers and first single “Remind Me” will hit airwaves this month.
Having just earned 2015’s illustrious ARIA Award for Song of the Year with his song “Start Again,“ which has topped the charts and been certified Platinum in Australia, Conrad has a busy 2016 ahead. A full list of concert dates follows below.
Born in London, raised in Brisbane and now based in Los Angeles, Conrad Sewell has recently toured with Maroon 5 and Ed Sheeran, among others and made waves in the U.S. in 2015 with his first track “Hold Me Up,” which broke the Top 25 on the MediaBase Pop Radio chart. Rolling Stone praised his live performances saying, “Onstage, Sewell draws upon the gravitas of Hozier (“Remind Me”), but knows his way around a mic stand as well as any Jonas Brother.” NYLON astutely predicted a major year for the artist noting, “Conrad’s soulful voice that oozes pop aesthetics has landed him a wide range of upcoming projects you need to pay attention to.” USA Today also included Sewell in its “5 Artists to Watch Out For in 2016” feature and Pandora and Shazam both named the rising star an artist to watch in 2016 as well.
Conrad Sewell U.S. Tour Dates
Jan-20 – New York, NY @ Webster Hall
Jan-21 – Brooklyn, NY @ Barclays Center (supporting Kygo)