With his music praised by online music magazine Music Crowns as “the rebirth of intellectual rap” hip hop marvel Kay Kumar is one of the most exciting artists on the scene at the moment.
His latest single ‘SVDS’ is a stunning bilingual power beat that was recorded in both French and English. The video was shot in the paradisiacal landscape of Morocco which Kay found to be the perfect “cinematographic, crazy, wild, fun and adventurous” environment for it. Music website Streets Talkin summed up the result: “The video is breathtaking, his talent obvious, and the combination of English and French worth the listen.”
Click here to listen:
Kay has been compared to musicians such as Kendrick Lamar, Eminem or French Montana although his unique take on the mixture of not only languages but also genres demonstrates a great portion of originality. Being keen on keeping his sound as diverse as possible Kay is using elements from hip hop to dance, R’n’B, techno/EDM and rock in his upcoming album which he is currently recording in collaboration with artist Zak Le Ninja, who is also featured on ‘SVDS’. He describes the album as “playful, fun and commercial”.
Born in Gwalior, India and raised in Birmingham, British/Indian Kay Kumar has had a multicultural upbringing which he now impeccably translates into his musical open mindedness. He likes to challenge himself and dive into adventures. After describing his first journey to Morocco as an experience which allowed him to witness “some of the most beautiful and some of the most horrific things” he has ever seen in his life he is now planning on returning to the country for the video shoot of his second single ‘Belly Shake’.
Kay’s aspirations have led to TV appearances, numerous shows and his songs being played on mainstream radio stations in various countries. He is keen on continuing his international approach and work with different artists all over the world. His work ethic and talent suggest bigger things to come and it probably won’t be long until we hear of Kay Kumar’s nomination for a music award as best new artist.
The single ‘SVDS’ is out on 26th February 2016