Prince Rama

Prince Rama Premiere New Single “Now Is The Time Of Emotion,” Announce North American Tour‏

Prince Rama has unleashed “Now Is The Time Of Emotion,” the high-energy latest single off their forthcoming new LP Xtreme Now (out March 4 on Carpark Records). Sirius XMU gave the track its radio premiere over the weekend, while Noisey premiered the stream today, calling it “lazer-laden.”

Nobody describes the song better than singer Taraka Larson, who says, “‘Now Is The Time of Emotion’ has the feel of ‘Smells Like Teen Spirit’ meets Devo under the bleachers in the high school gymnasium, with searing electric guitars that make it feel like the entire pep rally has caught fire, rapidly exploding into the ultimate teenage sexual catharsis while alien cheerleaders continue to chime the infectious chorus hook well into the afterlife.”

Prince Rama, “Now Is The Time Of Emotion”

“Now Is The Time Of Emotion” follows Xtreme Now‘s first single “Bahia” which Interview Magazine called “buoyant and electrifying,” while Pitchfork described it as “refreshingly relatable” and “a clever homage to their pop predecessors.”

Prince Rama has also announced a North American tour in support of Xtreme Now, kicking off with a hometown record release show at Brooklyn’s Baby’s All Right on March 4 and continuing across the country and back before wrapping up on April 15 at Ortlieb’s Lounge in Philadelphia.


2016 Tour Dates

3/04 – Baby’s All Right – Brooklyn, NY

3/05 – Comet Ping Pong – Washington, DC

3/06 – Metro Gallery – Baltimore, MD

3/09 – Strange Matter – Richmond, VA

3/10 – The Pinhook – Durham, NC

3/11 – Savannah Stopover Music Festival – Savannah, GA

3/12 – The Earl – Atlanta, GA

3/13 – Siberia – New Orleans, LA

3/22 – Lowbrow Palace – El Paso, TX

3/24 – Valley Bar – Phoenix, AZ

3/25 – Soda Bar – San Diego, CA

3/26 – The Wayfarer – Costa Mesa, CA

3/29 – Resident – Los Angeles, CA

3/30 – Starline Social Club – Oakland, CA

4/01 – Doug Fir Lounge – Portland, OR

4/02 – The Cobalt – Vancouver, BC

4/03 – Barboza – Seattle, WA

4/07 – 7th St Entry – Minneapolis, MN

4/08 – Schubas – Chicago, IL

4/11 – Marble Bar – Detroit, MI

4/12 – The Garrison – Toronto, ON

4/13 – Casa Del Popolo – Montreal, QC

4/14 – Great Scott – Allston, MA

4/15 – Ortlieb’s Lounge – Philadelphia, PA

A pummeling, voluntary thrust into the heart of darkness at the speed of light; a face-first bungee jump off the mortal coil into the gaping canyon of forever; a fistful of snow hurled at death’s grin from high on a ski-lift doomed to eternally climb the summit-less mountain; a motorcycle falls from a tear in Hell; a tesseract constructed out of a half pipe slows down time as life flashes before your eyes in vivid colors; a pastless, futureless XTREME NOW unwinds before you, interrupted only by the consumption of a mysterious glowing green liquid oozing from a shiny aluminum can marked “ENERGY…”

Xtreme Now is the most extreme album Prince Rama has ever made. Writing for Xtreme Now began while the Larson sisters were living on a black metal utopian commune on Vȫrmsi, a remote island off the coast of Estonia during the summer of 2012. There, Taraka had a near death experience inside an ancient Viking ruin which sparked a recurring sense of time-schizophrenia, or the physical sensation of existing in multiple time periods simultaneously. In this case, she experienced a joint-existence in both the medieval ages and the year 2067. In one of her prophetic visions she describes, “In the year 2067, I witnessed an aesthetic landscape where art museums are sponsored by energy drink beverages and beauty is determined by speed. I saw a vision of ancient tapestries stretched across half-pipes and people base-jumping off planes with the Mona Lisa smiling up from their parachutes. I saw art merge with extreme sports to form a new aesthetic language of ‘Speed Art.’ I realized that time travel was possible via the gateway of extreme sports, and I wanted to make music that would provide the score.”

Perceiving a great void in the world of extreme sports for music that could match the metaphysical intensity of these death-defying feats, Prince Rama set forth to make Xtreme Now, the first real foray by any musician to create a new “extreme sports genre.” For inspiration, the sisters looked to their own flirtations with death and time-dilation, along with countless hours of obsessively watching extreme sports videos and consuming dangerous quantities of Monster Energy drink.

Working with acclaimed dance producer Alex Epton of XXXChange (Gang Gang Dance, Björk, Spank Rock, Panda Bear, The Kills), the new songs take on a more powerful, confident, fierce, infectious, all-encompassing, and accessible dance-club feeling than any other Prince Rama record – a fearless, visionary pop tour de force for the ghost-modern era that celebrates the ephemerality of life, dancing just at the edge of death’s gilded smile.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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