Northern Alt-Pop quintet Shields have released the video for their latest single, ‘Alive’, which is on their debut album, ‘How Can We Fix This?’, out on February 26th.
The accompanying visuals to the track, which premiered on Consequence of Sound, charts the story of a crazed serial killer on tour, and is a dark but humorous contrast to the accompanying soundtrack. Here’s a quote from the band about the concept –
“With ‘Alive’, we wanted to do something closer to a short film and felt the urge to create something a bit darker than our previous videos,” the band explains. Mission accomplished. The video follows a psychopathic man who beats, stabs, and chokes his unsuspecting victims while traversing the countryside in an RV. If that doesn’t sound like your idea of fun, don’t worry; there are aerobics and disco parties involved for anyone who comes along.
As for the song itself, it’s a bouncy number that Shields says is “about struggling to keep something important alive in the face of adversity.”
You can view the video HERE.
This video is immediately available to share. The début album, out 26th Feb via Kaleidoscope.