On the Saturday December 19th, Joey Badass and his Pro Era collective hosted their first annual holiday community celebration. Co-hosted by the Flatbush YMCA, the group of 300 attendees, ranging in age from toddlers to teens to parents, enjoyed a bouncy house, inflated obstacle run, face painting, carnival games, light up hula hoops, Pro Era temporary tattoos, catering donated by Sweet Chick and Spaghetti Incident and water by Wat-aah. The party was made all the merrier by the sounds of Pro Era DJ Powers Pleasant who also selected the music for dance contests judged by Joey. The winners were awarded watches and headphones. As the children left, they were all given a gift wrapped in Pro Era paper made especially for this event.
After the party had wound down, Joey and the Pros played basketball with the local teens who thought the guys were simply hosting the event and didn’t actually believe they’d be present. Not only did the teens get to play ball with Joey, they also took home numerous items of Joey’s clothing and sneakers that he donated.
Joey spoke about the event, saying “I grew up in Flatbush and always wanted to do something to give back to the community that raised me from a boy to a man. It was amazing to see kids from my neighborhood enjoy a day that the Pros and I were able to come together to give them. Seeing the smiles on the faces of the children, parents, and even my own team warmed my heart greatly. Performing for thousands of people all over the world is a wonderfully flattering marker of celebrity, but giving back is a deeply meaningful symbol of success. I am thankful for everyone who helped me bring this vision to life and everyone who came through to show their love and support.”
Meishay Gattis, Executive Director of the Flatbush Y said “my staff and I felt overjoyed and grateful for Joey’s generosity; it was truly a gift to our Flatbush community and we are thankful. It was so humbling to see joy and smiles on the youths and their families faces. The atmosphere was electrifying.”
While most people have already activated their holiday vacation responders, Joey Badass will have performed in Brazil, Long Island, hosted the community event, chaired a year end meeting of the Pro Era crew, and headlined the Smokers Club show at the Playstation Theater in New York.
Additionally, he was featured in Forbes magazine: “Joey Badass has been expanding his hip-hop empire independently since 2012, but just five years ago he was an average teenager in New York with musical aspirations, an eye for detail, and a knack for 21st century marketing.” In an interview of Joey alongside his long-time manager and business partner, Jonny Shipes, Billboard also commented, “This past year has been the biggest yet for the duo.”