RYAN: I just listened to the stream of your album Short Stories, and I
was impressed by the quality of both the production and the songwriting.
How did you go about choosing the specific artists that helped create
Actually the project started after meeting MaorScwartzberg through
other stuff I was working on. While chatting I told Maor that I’ve been
working on materials for an album. Maor asked to listen to some of them.
After listening to some songs Maor expressed his will to work with me on
that project. He also mentioned he is very close friend with a female
vocalist who could work great with my materials – Alex. When I met Alex
I knew she would be perfect for my songs. Not only because of her vocal
talent but also because of her beautiful personality.
After we started recording Maor and me thought that could be nice to
involve a male vocalist. Alex suggested YoavArbel, which is actually a
professional drummer, and again this was a great match.
Aveva I met in a rock concert she participated in, and it happened to be
that she studied together with Alex and Yoav at Rimon academy of music.
I liked very much Aveva’s voice and energy and she was excited to join
us. So this is how things just happened without planning.
RYAN: Most albums have themes that run through them.
Is there a specific theme that you had for this album, or was it more of a compilation of ideas?
I did not plan the album’s theme and do not have certain topics in which
I focus on. After listening to my songs its quite obvious to me that I
write about things that bother me in several different levels, some of
them concern my own life and doubts and some of them concern more
existential issues. I try to send a message and it seems that this
message targets first of all myself, but I believe this message may be
relevant to many people at some stage of their life. I don’t know how to
write love songs, I don’t know how to expose my private feelings, but I
think I am capable to say thanks through a song and everybody has
somebody to say thanks to.
RYAN: You play many instruments, and you play them very well.
Do you have a favorite instrument? Which one was the most challenging to learn? And is there another instrument you are looking to try your hands at?
The credit for the instrumental performance in the album is to the
musicians which contributed with their talent to this project, starting
from Maor which is an outstanding musician. I don’t see myself as a
performer talent also I can play several instruments. I do believe my
instrumental presence is significant, mainly on stage. My talent
concerning performance is, I believe, on putting together great
musicians and inspiring them to blend together and to give the best of
My favorite instrument is the electric guitar, and more specifically
Fender Strats and Teles. I also play some keyboards. In the past I
played saxophone and I am willing to play it again one day.
RYAN: Artists are always inspired by someone or something.
Can you tell us what inspires you to create these songs?
My family, sometimes conversations with friends, things I’m exposed to
in the media, thoughts and memories, long chats with my dog… it just
RYAN: The creative process is different for everyone.
Can you tell us a bit about your creative process and how these songs come to light?
I write songs very fast. Once a song starts coming out I usually
conclude its composition within a couple of hours. Then I play it again
on the next day. If I still like it I play it again the day after. Those
songs who survive a few days remain, others I just delete and forget
Songs may come to me at any time – driving my car, taking a shower,
walking in the street or whatever. It may start with a short melody,
sometimes a melody containing a sentence or a few words. Today is easy
– I just record myself in my smartphone. Many times I come to the
studio with songs recorded on my smartphone. Most times I compose on an
acoustic guitar and sometimes on a piano.
RYAN: The industry has changed a lot for anyone who has been in it long
enough to see the changes.
What are your thoughts on social media, streaming music and the rise of digital downloads over physical sales?
A person I know who owns a big music company asked me a couple of years
ago how will he survive the Internet revolution. I told him I believe he
won’t. Before the electronic media music was not a business. Most people
making music did it on their spare time, with their family and friends.
There was no radio or TV to carry their music to larger audiences and
the whole concept of paying for music didn’t exist then. Even sponsored
artist created music for specific events and audience. I believe that
the Internet and low costs but very efficient home studios allow today’s
musicians the opportunity to create and expose their music to large
audiences. Most of those will not make a living out of it but they’re
creating great music and many people are enjoying it. Internet creates
new opportunities and variety.
On the other side and for obvious survival reasons the big label music
marketing became extremely aggressive using violence and pornography as
standard, and this is influencing and changing cultural concepts in an
extremely destructive and dangerous way.
RYAN: There are starving artists and then there are successful ones like
Having a very successful technology based company, how did you find the time to work in the time for your prolific musical career?
I do have the privilege to make music not depending on its incomes. This
allows me artistic freedom. Therefore I feel responsibility and even
duty to keep making music and also collaborating and promoting young and
talented musicians. Having the time to do so is not even an issue. The
way I see it music is not a profession, it’s a mission. Sometimes it is
not easy for me, not only because it’s time consuming but also because
of the state of mind and focus. Many times when working in the studio my
phone keeps ringing and my mind is not entirely in the composition. I
also travel a lot and therefore there are periods of weeks in which we
don’t advance. Short Stories took two years to produce. We could do it
RYAN: Speaking of your music career.
What are some high notes we might not know about when it comes to your musical journey?
I learned to play instruments by myself since I was very young. When I
was five or six years old I played the guitar, the flute and some piano.
In high school I played in rock bands and started composing songs, but
only music for other’s lyrics. Much later I got academic musical
education. For many years I made only instrumental music. I made
electronic music, I made some jazz, fusion and some experimental music
blending all of these together. I enjoyed all of these but my desire was
always to go back to my musical roots which is rock and pop music. The
change for me started some years ago when I started writing my own
RYAN: Lastly, and thank you for your time.
Are there any things you would like to tell us about your current project, future shows, future releases, and anything else your fans might want to know?
I started working on my next album together with Maor. This album will
be more basic and simple in the meaning of instrumentation. More freedom
for the musicians playing with us. May be less production and more
expression. Getting closer to Indie Rock.
Regarding shows – yes. It will definitely happen.