Hosting a business event is a fantastic way to promote your business and draw attention to your brand. Guest speakers, workshops, and samples of your products are all factors of a great event which can attract valuable attention and interest from potential clients, customers, and even investors. But, how can you be sure that your event is marketed enough so that your guests are intrigued to come and get involved? We’ve put together ten great ways you can promote your business event.
If your business runs a blog which welcomes a lot of internet traffic, blogging about your event is a great way to promote it that’s also free. The key to promoting your event through a blog post is to write just enough to catch people’s interest without giving too much away so that they’re inspired to find out more.
Social media is one of the main marketing platforms for many businesses, and is a fantastic way to promote your business event. Advertise the event on your Facebook and Twitter page and post regular updates to keep potential guests in the loop of what’s going on. Offering early bird tickets at a reduced price is also a great way to generate interest before dates are even released.
If you have an email newsletter or a mailing list, sending emails to customers, clients and other potential guests inviting them to attend your event is a simple yet effective means of promotion.
Event listing sites are a must when it comes to promoting your event, as many people will go there first when looking for a great event to attend. Go for popular and reputable sites which you know that people trust when listing your event.
Newsletters and Magazines
Business newsletters and magazines will often allow you to advertise your event for a fee, and this is a good way of getting the news out there offline as well as online. Whether you advertise in a small local newsletter or apply to place an ad in a national business magazine, it’s important that you promote outside of the internet as well.
Handing out flyers at other events and conferences – with permission – is a great way to generate interest in your event. Ensure that you choose a time and place to distribute flyers where you’ll be able to find the kind of guests you’re targeting.
Other businesses can help to promote your event by sponsoring you. If you have any business partners or strong relationships with other businesses in the industry, this is the time to contact them.
Word of Mouth
Word of mouth is one of the oldest yet most effective ways of promoting an event. Make sure that you ask anybody who you tell to pass the word on!
Buying tickets online is becoming more and more of the norm. Ensure that your event is listed on a mobile-friendly listing and ticketing site so that potential guests can make ticket purchases and reservations easily.
As well as mentioning the event on your own blog, get the word out there by guest blogging as well. Get in touch with other bloggers in the industry to enquire about a guest spot on their blog to promote your event, and in return you can promote their blog or business.