Having been locked away in the studio, rapper London Ivy is back and armed with his first track How We Live taken from his new body of work Life Of London out early next year.
After Gigslutz premiered the audio, we here at Vents Magazine are pleased to join forces with the London based out rapper for the premiere of the smooth visual that accompanies the smash hit. Tracking London Ivy while he travels around the capital the video embraces all elements of ‘How We Live.’
Ivy first was introduced to the music scene after joining Combination Chain Gang, then venturing into solo projects which marked a whole new persona for him and keeping his music ‘rare and smooth’.
The snappy and crisp beat courtesy of Nutty P meets the lyrical finesse from the London rapper, with impressive lyrical wordplay and an unmistakeable talent to deliver powerful bars, this is just a glimpse of what is in store for his upcoming EP.
London Ivy is a talented, young rapper hailing from Tottenham, North London, England. Showing an interest in music from a young age he was known as the ‘human jukebox’ by his school friends for his ability to remember the words to every song. It would appear that even at this tender age a musical fire had started that no amount of obstacles could extinguish.
Although being extremely shy he was encouraged to pursue music professionally by his friends as they spotted not only his ability and talent but his intense passion for the art of sound. It would turn out to be this push that made London Ivy charge out of his comfort zone headfirst and fall in love with music. He recalls: ‘When I did eventually start writing I ended up enjoying it and then I fell in love with it from there really. It was difficult but when you love something so much I think it pushes the fear and anxiety to the back, and that’s how I dealt with it. I love it so much. My fear helps the situation in fact’. This would be the pinnacle era that encouraged him to pursue his vision.
Early musical influences began with old R&B, dancehall, and the sounds of Stone Love which were all a direct influence of his parent’s musical taste. It was from this era London Ivy would cement his ideas of keeping his music ‘rare and smooth’. As he reached his teenage years his taste in music would start to shift to an altogether different genre. ‘Growing up with your friends you start listening to what they’re listening too and I started getting into the Hip-hop side of things, the Biggies, the Tupacs, the Timbalands’’ and I was addicted from there on really.’
Much like one of his idols, Tupac, London Ivy wanted to be able to appeal and reach out to the masses through music and song writing. It’s evident he doesn’t want to be just another London rapper singing about just anything. It is clear he wants his music to count, to stand for something, to be a canvas that will depict his life experiences with integrity. He describes ‘It’s a way to speak. …I’m always careful about what I say and how I portray things. ..How I articulate myself. I want people to listen to my music and feel like they can just get away from the world for a second, that’s what I use music for, escapism. If I could do that for somebody it would be amazing.’
After seven years of making music and the last 4-5 months spent in the studio mastering his craft, London Ivy is now gearing up towards the release of his debut EP ‘Life of London’ (‘LOL for short’). The title ‘captures the different ways of living that the city represents’, ranging from life on the estates to the classier areas of the capital. Keen to establish his music and make his mark on the scene, London Ivy promises to deliver ‘catchy, up-tempo sounds’ that will be timeless and unforgettable incorporating his love of rap whilst keeping the tracks ‘smooth, clean and smart’. His attention to detail with each song, particularly the choruses and their ability to stick in the listeners mind is a main objective of the project alongside a desire to stand out from the stereotype of a London rapper and capture his audience with the element of surprise in order to set himself aside from anyone else on the scene.
His new EP is out January 6th.
You can follow London Ivy’s journey below: