Innovation is an important part of music. Fortunately, the mainstream music isn’t afraid of that. Yes, they follow a proven model to produce content that will sell. But this doesn’t mean they don’t try something new every year.
With that said, following we are going to mention upcoming music trends that will change the music industry in 2019:
1. The Music Industry Will Give Back More
This isn’t something new, we have seen stars contributing to the community for years. This year, the big corporations will lend a hand as well. Yes, talent incubators including Berlin Community Radio, Red Bull Music Academy and others want to give organic and positive exposure to brands.
They have set new initiatives in place and look forward to releasing charity focused compilations.
2. Chatbots in Artist Direct to Fan Communication
It’s true that musicians want to interact with their audience directly, and the social media proved it! This trend made some new stars recently.
Thanks to this development, musicians, brands, and corporations want to use social media messaging. They want to use Facebook, Twitter Instagram, and WhatsApp to engage with the audience while creating new marketing scenarios directly.
3. Technology Will Keep Improving
This year, we expect AI, VR and Blockchain to have a massive impact on the Music Industry. Yes, there are some ground-breaking advancements recently. According to a report, companies are focusing on creating virtual reality focused on music festivals, AI-composed music pieces and much more.
It seems like investors are going strong on the technological development in the music industry.
4. Merging Musical Styles and Regional Artists
Regional Artists are enjoying great success in diverse territories. This is because artists continue to merge different music styles. A recent example is a Latin Music making its way into mainstream music of the United States
Regional artists have to thank online music streaming platforms for their success. Thanks to the boom of these services, artists from around the world are coming under the spotlight of the mainstream music industry.
5. Physical Format will Sell More including Vinyl, Cassette and Live Performance
Digital format is selling higher than ever, but that doesn’t mean the physical format is dead. According to Opium London (a concert venue), Live music attendance spiked last year. This means people still want to see their favorite artists in person despite the incredible developments in VR and 360 views.
The same goes for Vinyl Collectors and Cassette players. Sales of vinyl and cassettes increased last year. According to a survey in the US and UK, cassette sales increase 90% last year in the UK while Vinyl sales grew 12% in the US.
6. Visual Branding
This is not new, but we don’t see major brands stopping visual branding. This is one of the biggest factors that helps an independent artist to rise. DIY recording technology will improve because most artists can’t afford to rent recording studios.
Only signed artists can afford to produce music there. Thanks to online music streaming, audio labels will let individual artists produce content in these environments but only after making a business deal with them.