Following a triumphant performance of his hit “Company” and the award for Top Male Artist at the 2016 Billboard Music Awards, Justin Bieber releases the long-awaited video for the song. Directed by Justin’s personal videographer Rory Kramer from footage captured over the last year, “Company” documents – in rare, unreleased and often intimate scenes – the making of Justin’s global #1 album PURPOSE, released via Def Jam Recordings / Universal Music Canada, and the launch of his sold-out Purpose World Tour.
“Personally, I love this video because it’s an honest look at my journey,” said Justin. “The process of putting together this album and this tour, surrounded by people I love to be with, has been really special. I’m proud of it, it’s been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it’s really all for you.”
Last Friday, Justin launched a personalized emoji app, JUSTMOJI. Bieber’s Official JUSTMOJI keyboard app allows fans to access to hundreds of exclusive high-quality, premium stickers, gifs and expressions. The app immediately shot to #1 on Apple’s chart.
On Saturday, Justin continues the sold-out North American leg of the Purpose World Tour in Winnipeg. The tour will continue throughout June and July, culminating in two sold-out nights at Madison Square Garden in New York City. In August the tour will visit Japan, and then pick up in earnest with an extensive run through Europe in the fall.